Leonardo DiCaprio Invests in Sustainable Farm-Raised Seafood Project
Environmental Hero Leonardo DiCaprio Wants to Change the Way You Eat Seafood
Leonardo DiCaprio has defended the environment for at least two decades. He’s campaigned for coral reefs, forests, indigenous communities, elephants, and tigers. Now he’s coming to the rescue of the world’s fish. He’s doing this by investing in a seafood company called LoveTheWild that sells wholesale frozen fish raised in farms.
Estimates show the earth’s population approaching nine billion by 2050, putting tremendous pressure on our natural food resources. Seafood is a primary source of protein for nearly a billion people—but climate change, acidification and over fishing are putting increased pressure on our oceans’ natural stability. LoveTheWild’s approach to sustainable, responsible aquaculture is promoting the development of a secure and environmentally-conscious solution to feeding our planet’s growing population.
LoveTheWild, founded by former fish-farmer Jacquelyn Claudia and natural food writer Christy Brouker, sells four sustainably sourced frozen fish kits to grocery stores: Barramundi with Mango Sriracha Chutney, Catfish with Cajun Creme, Rainbow Trout with Salsa Verde and Striped Bass with Roasted Pepper Almond Sauce. The company, now in its third year, cites the American public’s under-consumption of fish, alongside the deficit of sustainable aquaculture, as justifications for its work.
“We are excited that Mr. DiCaprio, someone so dedicated to environmental activism, has partnered with LoveTheWild to help make it easy for consumers make an impact on the environment through something as simple as choosing the right thing for dinner,” LoveTheWild CEO and co-founder Claudia said in a statement.